Mi is set to launch its very first offline store in India, The Mi Home Store. It will be first of its kind in the country. Xiaomi has grown big in the Indian market in a very small time. Mi Home Store will display most of the device which they sell in the Indian market. There are not many updates regarding Home store selling mobile devices. Mi Home Store will be the place where you can have a hands-on with different accessories and devices.
The event will be held in Bengaluru, The Home Store will display and sell accessories, Mi Band, Mi Air Purifier and many another device. Bengaluru will be the first city to have Mi Home Store and it is expected to be launching soon in other cities too. Xiaomi already has stores in China, Singapore, Hong Kong and Taiwan.
Xiaomi is one of the leading sellers in online market in India today. But now it has stepped into the offline market too. China was the first country to get Mi Home Store and later Singapore got one.
Bengaluru will be the first place to get Mi Home Store in India. In its home country, China Mi has about 80 stores. India is the second largest market for Xiaomi outside China. It seems Xiaomi now wants to grow in the offline market too. Mi has already started selling the device in the offline market. Now with Mi Home Store, it wants to set up a mark in the offline market.
Xioami is topped as the most preferred brands with over 26% share, followed by Samsung and Apple. Mi claims that the company has grown 125 percent year after year. The company believes that this growth rate has to be achieved because it’s been selling the affordable smartphone with great performance. They have targeted a better audience when comes to India where most of the market share goes to price bracket of Rs. 10,000 to 20,000 and Xiaomi has a wide product line to cater the need of masses.
Stay tuned for more updates regarding Mi Home Store.